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Free shipping on orders over $125 — Curated with love in Boise since 2003

A little personality.
A lot to love.

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Curated with love in Boise

Your everyday.
A little more you.

Contemporary women's clothing, thoughtfully chosen for a look that's uniquely yours.

Shop the collections
Model wearing Tribal textured yarn dye stripe crew neck sweater
Pieces to make your own.

A few of our favorites

Liverpool Los Angeles • Rails • Tribal • Hammitt • PJ Salvage • Johnny Was
Original rainbow wooden hearts on watercolour canvas
Downtown Boise Tradition

A little Boise.
A lot of heart.

Since 2003, Ruby Lou has been helping shoppers in downtown Boise look their casual best. We bring together pieces from brands we love to help you create a look that's unique to you.

We’re here to help you find pieces you’ll love.

In the Heart of 8th Street

Come say hello.

Boutique Address

130 North 8th Street
Boise, ID 83702

Telephone (208) 333-9610

A boutique with a little heart

Come say hello.

130 North 8th Street
Boise, Idaho 83702

Visit Ruby Lou